Our Operations

Most folks would be amazed at what it takes to operate a venue like White Horse.   We want our Team Members to be aware of the bigger picture of what goes on behind the scenes and how their role on the team relates to other areas of operation.



Technical Services 

Production: 
·         Audio Systems,
·         Lighting Systems,
·         Projection Systems

Non-production: 
·         Phone service,
·         Wi-Fi




Concessions 
Soft Drinks, Beer, Wine, Snacks are available for purchase at all events


  • Ordering
  • Stocking
  • Sales
  • Sales Reporting
  • Cleaning




Marketing


  • Media Releases
  • Weekly Newsletter
  • Event Page on Website
  • Event Page on Facebook
  • Printed Flyers 
  • Printed Calendar of Upcoming Events
  • Facebook Page posts
  • Facebook Group posts
  • Instagram
  • Weekly Upcoming Events Email 
  • Audio Calendar on Phone System
  • Sign Marquee





Box Office

  • Advance Ticket Sales OnLine
  • Advance Ticket Sales by Phone
  • Advance Ticket Sales Walkup
  • Ticket Sales at the Door




Merchandise Sales

  • White Horse Merch Sales
  • Performer Merch Sales





General Operations


  • Phone Calls
  • Emails
  • Cash Management
  • Staffing
  • Credit Card Processing
  • Loan Processing
  • Bank Account Management
  • Taxes
  • Performance Rights Organizations
  • Utilities
  • Forecasting
  • Reporting
  • Accounts Payable 



Rentals




Facility Upkeep and Maintenance
·         
  • Weekly Cleaning and Trash Removal
  • Daily Cleaning




Productions – What It Takes To Put On  Each Event at White Horse


Pre-Event
  • ·         Booking and Scheduling
  • ·         Room Setup
  • ·         Audio Setup and Soundcheck
  • ·         Lighting Setup
  • ·         Projections Setup
  • ·         Green Room Prep
  • ·         Bathroom Check and Restocking
  • ·         Concessions Set Up
  • ·         Ticketing (Advance-Online, Advance-Phone, Advance Walk Up,    At the door)

During Event
  • ·         Concession Sales
  • ·         Ticket Sales
  • ·         Merch Sales
  • ·         Audio, Lighting, Projections
  • ·         MC Work

Post Event
  • ·         Ticket and Merchandise Accounting and Performer Payout
  • ·         Cleaning (Concessions, Tables, Bathrooms, etc)
  • ·         Audio, Lighting, Take Down